The presentation will consist of your major findings, analysis, and recommendations in a concise presentation of up to 8 slides
- Brief introduction your project (Apple)
- Situation analysis including macro-environmental scan, “PESTEL” and a SWOT analysis – Use two key PESTEL factors of the environmental scan that apply and present the most significant SWOT factor for each category.
- Competitive analysis of one to two direct competitor. Include differentiation, positioning and target market.
- Product benefits and brand identity (Choose Iphone)
- How the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan objectives where it is applicable.
- Integrated Marketing Communications plan (IMC) for your product/service. Media plan for this section should clearly state the communication message and how you will relate the message through your selection of four specific platforms modes of communication.
- References page